SAN FRANCISCO, CA—Saying he may have really done it this time, Strategic Planner Raphael Owens told reporters that just moments ago he’d blurted out the term “synergagement” in a client presentation and now genuinely hopes its a real thing. “I can’t believe I did it again,” said a visibly anxious Owens, noting this isn’t the first time he’s spouted gibberish veiled as real industry jargon.
Owens’ co-workers also confirmed his tendency to improvise marketing gobbledygook, citing brainstorms in which he’s championed ‘rawthenticity’ and creative briefings where he’s suggested a ‘blissruptive’ tone. “Maybe it’ll be OK,” Owens reassured himself. “No one blinked an eye when I referenced ‘Sinfluencers’ the other week. And I actually got a raise that time I brought up ‘shoptimization’.” At press time, “synergagement” was reportedly being added to the brand’s mission statement.